The Problem
Why teams leave Amplitude
Free-to-expensive jump — no affordable middle ground
Event-based pricing is unpredictable
Enterprise pricing typically $40K-$100K+/year
Data governance features need Enterprise tier
Complex taxonomy management at scale
What We Build Instead
Your custom bi & analytics tool
Product analytics with unlimited events
User behavior tracking and funnel analysis
Cohort analysis and retention curves
A/B test analysis and experimentation
Custom dashboards and automated reports
Data warehouse integration for combined analysis
The Math
Amplitude vs. custom build
Based on 15 seats at $150/seat/month, with ~10% annual SaaS price increases.
Keep paying Amplitude
Build with 86 SaaS
3-year savings with 15 seats
$20,225
23% less than Amplitude
Pricing Breakdown
Amplitude tier pricing vs. one-time custom build
Compare what you pay per seat across Amplitude's tiers against a single investment in software you own forever.
| Tier | Monthly/Seat | Annual/Seat | Key Features |
|---|---|---|---|
| Plus | $49/mo | $49/mo | 10M events/month, Unlimited users, Core analytics, Basic experiments |
| Growth | $500/mo | $420/mo | Custom events, Advanced behavioral, Experiments, Audiences |
| Enterprise | $1500/mo | $1250/mo | Custom data volume, Governance, Advanced experimentation, Dedicated support |
| Custom Build by 86 SaaS | $35,000–$60,000 one-time | $0/seat | Unlimited users, full ownership, no recurring fees |
Migration Timeline
From Amplitude to ownership — week by week
A structured migration plan to move off Amplitude in 8-14 weeks with zero downtime.
Discovery & Audit
1-2 weeksAudit current event taxonomy, charts, dashboards, and cohorts
Architecture & Design
2 weeksDesign product analytics platform with event store and query engine
Core Development
4-8 weeksBuild event ingestion, funnel analysis, retention, cohorts, and dashboards
Data Migration & Testing
1-2 weeksSet up event tracking, migrate dashboards, validate analytics accuracy
Deployment & Training
1-2 weeksDeploy analytics platform and train product teams
Total build time
8-14 weeks
Feature Comparison
What you keep, what you skip, and why
A transparent comparison of Amplitude features vs. your custom-built alternative.
| Feature | Amplitude | Custom Build | Notes |
|---|---|---|---|
| Event Tracking & Ingestion | |||
| Funnel Analysis | |||
| Retention Analysis | |||
| Cohort Analysis | |||
| User Segmentation | |||
| A/B Test Analysis | |||
| Custom Dashboards | |||
| Data Export & Warehouse Sync | |||
| Amplitude Audiences | Build custom audience sync with your marketing tools | ||
| Unlimited Events | No event volume pricing |
Your custom build focuses on the features your team actually uses — typically 15-20% of what Amplitude offers — built exactly for your workflow.
How It Works
From Amplitude to ownership in 8-14 weeks
Free Audit
We analyze your Amplitude usage and identify exactly which features your team actually uses.
Scope & Build
We build your custom bi & analytics tool with only the features you need. 8-14 weeks.
Deploy & Migrate
We deploy to your infrastructure, migrate your data from Amplitude, and train your team.
You Own It
Full source code, documentation, and optional maintenance retainer. No vendor lock-in. Ever.
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