The Problem
Why teams leave Mixpanel
MTU-based pricing grows with your user base
Enterprise contracts $24K-$80K+/year
Data management features need Enterprise
Limited data modeling compared to BI tools
Complex event taxonomy at scale
What We Build Instead
Your custom bi & analytics tool
Product analytics platform on your infrastructure
Event tracking with unlimited volume
Funnel, retention, and flow analysis
User segmentation and cohort analysis
Custom KPI dashboards and alerts
Direct data warehouse integration
The Math
Mixpanel vs. custom build
Based on 15 seats at $100/seat/month, with ~10% annual SaaS price increases.
Keep paying Mixpanel
Build with 86 SaaS
3-year savings with 15 seats
-$2,225
-4% less than Mixpanel
Pricing Breakdown
Mixpanel tier pricing vs. one-time custom build
Compare what you pay per seat across Mixpanel's tiers against a single investment in software you own forever.
| Tier | Monthly/Seat | Annual/Seat | Key Features |
|---|---|---|---|
| Growth | $20/mo | $17/mo | Unlimited events, Core analytics, Unlimited saved reports, Data dictionary |
| Enterprise | $500/mo | $420/mo | Custom MTU pricing, Signal (session replay), Data modeling, SSO/SCIM |
| Custom Build by 86 SaaS | $30,000–$55,000 one-time | $0/seat | Unlimited users, full ownership, no recurring fees |
Migration Timeline
From Mixpanel to ownership — week by week
A structured migration plan to move off Mixpanel in 8-12 weeks with zero downtime.
Discovery & Audit
1-2 weeksAudit event taxonomy, reports, dashboards, and data warehouse setup
Architecture & Design
2 weeksDesign product analytics with event store, query engine, and dashboards
Core Development
4-6 weeksBuild event tracking, funnel/retention analysis, and visualization layer
Data Migration & Testing
1-2 weeksDeploy tracking, migrate dashboards, validate analytics parity
Deployment & Training
1-2 weeksLaunch analytics and train product teams
Total build time
8-12 weeks
Feature Comparison
What you keep, what you skip, and why
A transparent comparison of Mixpanel features vs. your custom-built alternative.
| Feature | Mixpanel | Custom Build | Notes |
|---|---|---|---|
| Event Tracking | |||
| Funnel Analysis | |||
| Retention Analysis | |||
| User Segmentation | |||
| Flow Analysis | |||
| Custom Dashboards | |||
| A/B Test Analysis | |||
| Data Export | |||
| Mixpanel Signal (Session Replay) | Integrate dedicated session replay tools | ||
| Unlimited MTUs | No MTU-based pricing tiers |
Your custom build focuses on the features your team actually uses — typically 15-20% of what Mixpanel offers — built exactly for your workflow.
How It Works
From Mixpanel to ownership in 8-12 weeks
Free Audit
We analyze your Mixpanel usage and identify exactly which features your team actually uses.
Scope & Build
We build your custom bi & analytics tool with only the features you need. 8-12 weeks.
Deploy & Migrate
We deploy to your infrastructure, migrate your data from Mixpanel, and train your team.
You Own It
Full source code, documentation, and optional maintenance retainer. No vendor lock-in. Ever.
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