The Problem
Why teams leave Domo
Opaque pricing typically $83-$160/user/month
Row limits and data storage caps on lower tiers
Complex platform requires dedicated admins
Limited adoption due to high per-seat cost
Data warehouse costs are additional
What We Build Instead
Your custom bi & analytics tool
Data platform with dashboards, ETL, and alerting
Unlimited users — deploy to your whole org
No row limits on your own infrastructure
Pre-built connectors for your specific data sources
Mobile-optimized dashboards and alerts
The Math
Domo vs. custom build
Based on 40 seats at $83/seat/month, with ~10% annual SaaS price increases.
Keep paying Domo
Build with 86 SaaS
3-year savings with 40 seats
$51,722
39% less than Domo
Pricing Breakdown
Domo tier pricing vs. one-time custom build
Compare what you pay per seat across Domo's tiers against a single investment in software you own forever.
| Tier | Monthly/Seat | Annual/Seat | Key Features |
|---|---|---|---|
| Standard | $83/mo | $83/mo | Dashboards & cards, Data connectors, Alerts, Mobile app |
| Professional | $120/mo | $120/mo | Advanced ETL, Governance tools, Premium connectors, Personalized views |
| Enterprise | $160/mo | $160/mo | Full-stack BI, Data science, Sandbox environments, Dedicated support |
| Custom Build by 86 SaaS | $40,000–$70,000 one-time | $0/seat | Unlimited users, full ownership, no recurring fees |
Migration Timeline
From Domo to ownership — week by week
A structured migration plan to move off Domo in 10-16 weeks with zero downtime.
Discovery & Audit
1 weekAudit Domo cards, datasets, dataflows, and connector configurations. Map ETL pipelines.
Architecture & Design
2 weeksDesign data platform with dashboards, ETL pipelines, and alerting. Plan connector migration.
Core Development
5-10 weeksBuild dashboard engine, ETL pipeline system, data connectors, alerting, and mobile views.
Data Migration & Testing
1-2 weeksRecreate key datasets and dashboards, migrate ETL logic, validate data pipelines.
Deployment & Training
1-2 weeksDeploy platform, connect data sources, train analysts and business users.
Total build time
10-16 weeks
Feature Comparison
What you keep, what you skip, and why
A transparent comparison of Domo features vs. your custom-built alternative.
| Feature | Domo | Custom Build | Notes |
|---|---|---|---|
| Interactive Dashboards | |||
| ETL & Data Pipelines | |||
| Data Connectors | |||
| Alerting & Notifications | |||
| Mobile Dashboards | |||
| Self-Service Analytics | |||
| Unlimited Users | Deploy to your whole org — no per-user cost | ||
| No Row Limits | Your infrastructure handles your data volume | ||
| Governance & Audit | |||
| Domo Appstore | Replaced by custom-built features for your needs | ||
| Data Science Tools | Intentionally omitted — use dedicated data science tools instead | ||
| Data Ownership | Your data warehouse, your infrastructure |
Your custom build focuses on the features your team actually uses — typically 15-20% of what Domo offers — built exactly for your workflow.
How It Works
From Domo to ownership in 10-16 weeks
Free Audit
We analyze your Domo usage and identify exactly which features your team actually uses.
Scope & Build
We build your custom bi & analytics tool with only the features you need. 10-16 weeks.
Deploy & Migrate
We deploy to your infrastructure, migrate your data from Domo, and train your team.
You Own It
Full source code, documentation, and optional maintenance retainer. No vendor lock-in. Ever.