The Problem
Why teams leave HubSpot
Free tier is a funnel — real features require $890-$3,600/mo plans
Per-seat pricing for Sales and Service hubs adds up fast
Contact-based pricing penalizes growth — more contacts = higher bill
Mandatory annual contracts with no monthly option at higher tiers
Limited customization without expensive Operations Hub
Data locked in HubSpot's ecosystem
What We Build Instead
Your custom crm & sales tool
Combined CRM + marketing automation in one custom platform
Email campaign builder with your templates and workflows
Lead scoring and pipeline management
Landing page builder integrated with your site
Custom reporting across sales and marketing
Unlimited contacts — no per-contact pricing
The Math
HubSpot vs. custom build
Based on 50 seats at $89/seat/month, with ~10% annual SaaS price increases.
Keep paying HubSpot
Build with 86 SaaS
3-year savings with 50 seats
$132,720
75% less than HubSpot
Pricing Breakdown
HubSpot tier pricing vs. one-time custom build
Compare what you pay per seat across HubSpot's tiers against a single investment in software you own forever.
| Tier | Monthly/Seat | Annual/Seat | Key Features |
|---|---|---|---|
| Free Tools | Free | Free | Basic CRM, Email marketing (2,000 sends), Forms, Live chat |
| Starter | $20/mo | $18/mo | 1,000 marketing contacts, Email automation, Landing pages, Ad management |
| Professional | $89/mo | $89/mo | 2,000 marketing contacts, Marketing automation, Custom reporting, A/B testing |
| Enterprise | $150/mo | $150/mo | 10,000 marketing contacts, Predictive lead scoring, Custom objects, Revenue attribution |
| Custom Build by 86 SaaS | $20,000–$40,000 one-time | $0/seat | Unlimited users, full ownership, no recurring fees |
Migration Timeline
From HubSpot to ownership — week by week
A structured migration plan to move off HubSpot in 6-10 weeks with zero downtime.
Discovery & Audit
1 weekAudit HubSpot workflows, email templates, landing pages, and CRM data. Map active automations and integrations.
Architecture & Design
1-2 weeksDesign unified CRM + marketing platform architecture. Plan email template migration and automation workflows.
Core Development
3-5 weeksBuild CRM, email campaign builder, lead scoring, pipeline management, and landing page builder.
Data Migration & Testing
1-2 weeksMigrate contacts, companies, deals, email templates, and workflow automations. Verify lead scoring accuracy.
Deployment & Training
1 weekLaunch platform, connect email sending infrastructure, train marketing and sales teams, monitor deliverability.
Total build time
6-10 weeks
Feature Comparison
What you keep, what you skip, and why
A transparent comparison of HubSpot features vs. your custom-built alternative.
| Feature | HubSpot | Custom Build | Notes |
|---|---|---|---|
| Contact & Company Management | |||
| Deal Pipeline | |||
| Email Campaign Builder | |||
| Marketing Automation | |||
| Landing Page Builder | |||
| Lead Scoring | |||
| Custom Reporting | |||
| Unlimited Contacts | No per-contact pricing — store unlimited contacts | ||
| Social Media Management | Intentionally omitted — dedicated tools like Buffer do this better | ||
| Content Management (CMS) | Intentionally omitted — use your existing CMS or static site | ||
| Conversation Intelligence | Intentionally omitted — used by less than 8% of HubSpot customers | ||
| Data Ownership & Portability | Your database, full control over your contact data |
Your custom build focuses on the features your team actually uses — typically 15-20% of what HubSpot offers — built exactly for your workflow.
How It Works
From HubSpot to ownership in 6-10 weeks
Free Audit
We analyze your HubSpot usage and identify exactly which features your team actually uses.
Scope & Build
We build your custom crm & sales tool with only the features you need. 6-10 weeks.
Deploy & Migrate
We deploy to your infrastructure, migrate your data from HubSpot, and train your team.
You Own It
Full source code, documentation, and optional maintenance retainer. No vendor lock-in. Ever.