The Problem
Why teams leave Marketo (Adobe)
Starting price ~$895/month with database size tiers
Adobe ecosystem lock-in (Experience Cloud, Analytics, etc.)
Complex implementation requires certified consultants
Outdated UI despite frequent updates
Database pricing penalizes contact growth
Integration with non-Adobe tools is secondary priority
What We Build Instead
Your custom marketing tool
Marketing automation with unlimited contacts
Email campaigns, drip sequences, and A/B testing
Lead scoring and attribution modeling
Landing page builder with your brand templates
Multi-touch campaign tracking and analytics
Integrates with your CRM and data stack directly
The Math
Marketo (Adobe) vs. custom build
Based on 15 seats at $150/seat/month, with ~10% annual SaaS price increases.
Keep paying Marketo (Adobe)
Build with 86 SaaS
3-year savings with 15 seats
$20,225
23% less than Marketo (Adobe)
Pricing Breakdown
Marketo (Adobe) tier pricing vs. one-time custom build
Compare what you pay per seat across Marketo (Adobe)'s tiers against a single investment in software you own forever.
| Tier | Monthly/Seat | Annual/Seat | Key Features |
|---|---|---|---|
| Growth | $895/mo | $750/mo | Email marketing, Lead management, Forms & landing pages, Marketing calendar |
| Select | $1795/mo | $1500/mo | Advanced analytics, A/B testing, Event triggers, Revenue cycle modeler |
| Prime | $2695/mo | $2250/mo | Predictive content, Digital ads, Account-based marketing, Sandbox |
| Ultimate | $3195/mo | $2700/mo | Custom objects, Advanced BI analytics, Priority support, Premium SLA |
| Custom Build by 86 SaaS | $35,000–$60,000 one-time | $0/seat | Unlimited users, full ownership, no recurring fees |
Migration Timeline
From Marketo (Adobe) to ownership — week by week
A structured migration plan to move off Marketo (Adobe) in 8-14 weeks with zero downtime.
Discovery & Audit
1-2 weeksAudit marketing workflows, scoring models, and campaign structures
Architecture & Design
2 weeksDesign marketing automation platform with campaign engine and analytics
Core Development
4-6 weeksBuild email engine, lead scoring, campaign management, and analytics
Data Migration & Testing
1-2 weeksMigrate contact lists, campaigns, templates, and scoring models
Deployment & Training
1-2 weeksLaunch platform and train marketing team on campaign management
Total build time
8-14 weeks
Feature Comparison
What you keep, what you skip, and why
A transparent comparison of Marketo (Adobe) features vs. your custom-built alternative.
| Feature | Marketo (Adobe) | Custom Build | Notes |
|---|---|---|---|
| Email Campaigns & Templates | |||
| Lead Scoring | |||
| Landing Page Builder | |||
| Multi-touch Attribution | |||
| A/B Testing | |||
| Campaign Analytics | |||
| Marketing Calendar | |||
| Account-based Marketing | |||
| Drip Campaign Automation | |||
| Adobe Ecosystem Integration | Integrates with your stack directly — no Adobe lock-in | ||
| Revenue Cycle Modeler | Custom revenue attribution built for your funnel | ||
| Unlimited Contacts | No database-size pricing — grow without penalty |
Your custom build focuses on the features your team actually uses — typically 15-20% of what Marketo (Adobe) offers — built exactly for your workflow.
How It Works
From Marketo (Adobe) to ownership in 8-14 weeks
Free Audit
We analyze your Marketo (Adobe) usage and identify exactly which features your team actually uses.
Scope & Build
We build your custom marketing tool with only the features you need. 8-14 weeks.
Deploy & Migrate
We deploy to your infrastructure, migrate your data from Marketo (Adobe), and train your team.
You Own It
Full source code, documentation, and optional maintenance retainer. No vendor lock-in. Ever.
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