Replace Pardot (Salesforce Marketing Cloud) with software you own.
Salesforce's marketing arm — same pricing DNA. We build a custom alternative in 8-14 weeks for $35,000–$60,000.
Pardot (Salesforce Marketing Cloud) per seat/mo
One-time build
Savings over 3 years
Build time
The Problem
Why teams leave Pardot (Salesforce Marketing Cloud)
Pricing from $1,250-$15,000/month
Requires Salesforce CRM — can't use standalone
Contact limits and feature gates at each tier
Rebranding/restructuring causes confusion and feature changes
Advanced analytics and AI require top tier
Complex setup requires Salesforce expertise
What We Build Instead
Your custom marketing tool
B2B marketing automation independent of any CRM vendor
Lead nurturing with multi-channel sequences
Account-based marketing workflows
Custom scoring models and attribution
Campaign ROI tracking and reporting
Seamless CRM integration — any CRM, not just Salesforce
The Math
Pardot (Salesforce Marketing Cloud) vs. custom build
Based on 10 seats at $200/seat/month, with ~10% annual SaaS price increases.
Keep paying Pardot (Salesforce Marketing Cloud)
Build with 86 SaaS
3-year savings with 10 seats
$10,325
13% less than Pardot (Salesforce Marketing Cloud)
Pricing Breakdown
Pardot (Salesforce Marketing Cloud) tier pricing vs. one-time custom build
Compare what you pay per seat across Pardot (Salesforce Marketing Cloud)'s tiers against a single investment in software you own forever.
| Tier | Monthly/Seat | Annual/Seat | Key Features |
|---|---|---|---|
| Growth | $1250/mo | $1050/mo | Email marketing, Lead scoring, 50 forms, 50 landing pages |
| Plus | $2500/mo | $2100/mo | Advanced analytics, A/B testing, Google Ads integration, Dynamic content |
| Advanced | $4000/mo | $3350/mo | AI scoring, Custom object support, API access, Sandbox |
| Premium | $15000/mo | $12600/mo | Predictive analytics, Custom roles, Revenue insights, Premier support |
| Custom Build by 86 SaaS | $35,000–$60,000 one-time | $0/seat | Unlimited users, full ownership, no recurring fees |
Migration Timeline
From Pardot (Salesforce Marketing Cloud) to ownership — week by week
A structured migration plan to move off Pardot (Salesforce Marketing Cloud) in 8-14 weeks with zero downtime.
Discovery & Audit
1-2 weeksMap existing B2B marketing workflows, scoring rules, and Salesforce dependencies
Architecture & Design
2 weeksDesign marketing automation with CRM integration and lead lifecycle
Core Development
4-6 weeksBuild nurture engine, scoring, forms, landing pages, and ABM workflows
Data Migration & Testing
1-2 weeksMigrate prospects, scoring history, campaigns, and validate CRM sync
Deployment & Training
1-2 weeksLaunch platform and train team on campaign execution and reporting
Total build time
8-14 weeks
Feature Comparison
What you keep, what you skip, and why
A transparent comparison of Pardot (Salesforce Marketing Cloud) features vs. your custom-built alternative.
| Feature | Pardot (Salesforce Marketing Cloud) | Custom Build | Notes |
|---|---|---|---|
| Email Marketing & Nurture | |||
| Lead Scoring & Grading | |||
| Forms & Landing Pages | |||
| B2B Marketing Automation | |||
| Campaign Reporting | |||
| Account-based Marketing | |||
| Dynamic Content | |||
| CRM Integration | Works with any CRM, not just Salesforce | ||
| Salesforce-only Dependency | CRM-agnostic — integrates with your choice of CRM | ||
| Revenue Insights | Custom revenue attribution built for your sales cycle | ||
| Unlimited Contacts | No contact tier limits — scale freely |
Your custom build focuses on the features your team actually uses — typically 15-20% of what Pardot (Salesforce Marketing Cloud) offers — built exactly for your workflow.
How It Works
From Pardot (Salesforce Marketing Cloud) to ownership in 8-14 weeks
Free Audit
We analyze your Pardot (Salesforce Marketing Cloud) usage and identify exactly which features your team actually uses.
Scope & Build
We build your custom marketing tool with only the features you need. 8-14 weeks.
Deploy & Migrate
We deploy to your infrastructure, migrate your data from Pardot (Salesforce Marketing Cloud), and train your team.
You Own It
Full source code, documentation, and optional maintenance retainer. No vendor lock-in. Ever.
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