The Problem
Why teams leave Close CRM
High per-seat cost for small-to-mid sales teams
Calling minutes and phone numbers cost extra
Limited customization of deal and contact objects
Reporting lacks depth without exports
No marketing features — need another tool
What We Build Instead
Your custom crm & sales tool
Sales CRM with integrated VoIP calling
Call recording, logging, and analytics
Automated outreach sequences across email and phone
Custom deal objects and pipeline views
Combined sales + marketing reporting
The Math
Close CRM vs. custom build
Based on 20 seats at $99/seat/month, with ~10% annual SaaS price increases.
Keep paying Close CRM
Build with 86 SaaS
3-year savings with 20 seats
$34,908
45% less than Close CRM
Pricing Breakdown
Close CRM tier pricing vs. one-time custom build
Compare what you pay per seat across Close CRM's tiers against a single investment in software you own forever.
| Tier | Monthly/Seat | Annual/Seat | Key Features |
|---|---|---|---|
| Startup | $49/mo | $49/mo | Lead & contact management, Built-in calling, Email sync, Pipeline view |
| Professional | $99/mo | $99/mo | Multiple pipelines, Power dialer, Email sequences, Custom activities |
| Enterprise | $139/mo | $139/mo | Predictive dialer, Call coaching, Custom objects, Advanced permissions |
| Custom Build by 86 SaaS | $20,000–$40,000 one-time | $0/seat | Unlimited users, full ownership, no recurring fees |
Migration Timeline
From Close CRM to ownership — week by week
A structured migration plan to move off Close CRM in 5-9 weeks with zero downtime.
Discovery & Audit
1 weekMap Close CRM pipelines, calling workflows, email sequences, and custom fields. Assess VoIP requirements.
Architecture & Design
1-2 weeksDesign CRM with integrated VoIP calling, email sequences, and analytics. Plan telephony provider integration.
Core Development
2-4 weeksBuild CRM with VoIP integration, call recording, automated outreach sequences, and custom deal objects.
Data Migration & Testing
1-2 weeksMigrate leads, contacts, deals, call logs, and email history from Close. Test calling infrastructure.
Deployment & Training
1 weekDeploy platform, provision phone numbers, train inside sales team, and validate call quality.
Total build time
5-9 weeks
Feature Comparison
What you keep, what you skip, and why
A transparent comparison of Close CRM features vs. your custom-built alternative.
| Feature | Close CRM | Custom Build | Notes |
|---|---|---|---|
| Lead & Contact Management | |||
| Built-in VoIP Calling | |||
| Call Recording & Logging | |||
| Email Sequences | |||
| Pipeline Management | |||
| Custom Deal Objects | |||
| Reporting & Analytics | |||
| Unlimited Users | No per-seat costs for your sales team | ||
| Power Dialer | Integrated with your telephony provider at lower per-minute rates | ||
| Predictive Dialer | Intentionally omitted — regulatory complexity outweighs benefit for most teams | ||
| Call Coaching (AI) | Intentionally omitted — used by less than 10% of Close customers | ||
| Data Ownership | Own your call logs, contact data, and analytics |
Your custom build focuses on the features your team actually uses — typically 15-20% of what Close CRM offers — built exactly for your workflow.
How It Works
From Close CRM to ownership in 5-9 weeks
Free Audit
We analyze your Close CRM usage and identify exactly which features your team actually uses.
Scope & Build
We build your custom crm & sales tool with only the features you need. 5-9 weeks.
Deploy & Migrate
We deploy to your infrastructure, migrate your data from Close CRM, and train your team.
You Own It
Full source code, documentation, and optional maintenance retainer. No vendor lock-in. Ever.