The Problem
Why teams leave Gong
$100-$150/user/month limits full-team deployment
Enterprise contracts $50K-$250K+/year
Recording storage limits on lower plans
Integration with CRM is table stakes but costs extra
AI insights vary in accuracy and actionability
What We Build Instead
Your custom crm & sales tool
Call recording and analysis platform
AI-powered conversation insights and coaching
Deal intelligence and pipeline analytics
Automated call scoring and highlights
CRM integration with automatic activity logging
Unlimited users — deploy to your entire team
The Math
Gong vs. custom build
Based on 30 seats at $125/seat/month, with ~10% annual SaaS price increases.
Keep paying Gong
Build with 86 SaaS
3-year savings with 30 seats
$79,625
54% less than Gong
Pricing Breakdown
Gong tier pricing vs. one-time custom build
Compare what you pay per seat across Gong's tiers against a single investment in software you own forever.
| Tier | Monthly/Seat | Annual/Seat | Key Features |
|---|---|---|---|
| Professional | $100/mo | $85/mo | Call recording, Basic analytics, CRM sync, 5 team members |
| Enterprise | $135/mo | $115/mo | AI insights, Deal intelligence, Coaching tools, Unlimited recording |
| Premium | $175/mo | $150/mo | Forecasting, Custom AI models, Advanced pipeline analytics, Dedicated support |
| Custom Build by 86 SaaS | $35,000–$60,000 one-time | $0/seat | Unlimited users, full ownership, no recurring fees |
Migration Timeline
From Gong to ownership — week by week
A structured migration plan to move off Gong in 8-14 weeks with zero downtime.
Discovery & Audit
1-2 weeksAudit call recording setup, CRM integration, coaching workflows, and analytics needs
Architecture & Design
2 weeksDesign call intelligence platform with recording, transcription, and AI analysis pipeline
Core Development
4-7 weeksBuild call recording, speech-to-text, AI analysis, deal scoring, and coaching tools
Data Migration & Testing
1-2 weeksMigrate call history, validate transcription accuracy, and test AI insights
Deployment & Training
1 weekDeploy platform and train sales managers on coaching tools
Total build time
8-14 weeks
Feature Comparison
What you keep, what you skip, and why
A transparent comparison of Gong features vs. your custom-built alternative.
| Feature | Gong | Custom Build | Notes |
|---|---|---|---|
| Call Recording | |||
| Automatic Transcription | |||
| AI Conversation Insights | |||
| Deal Intelligence | |||
| Coaching & Feedback | |||
| Pipeline Analytics | |||
| CRM Integration | |||
| Keyword & Topic Tracking | |||
| Gong Engage Sequences | Use dedicated sales engagement tools for sequences | ||
| Unlimited Users | Deploy to entire team — not just top reps |
Your custom build focuses on the features your team actually uses — typically 15-20% of what Gong offers — built exactly for your workflow.
How It Works
From Gong to ownership in 8-14 weeks
Free Audit
We analyze your Gong usage and identify exactly which features your team actually uses.
Scope & Build
We build your custom crm & sales tool with only the features you need. 8-14 weeks.
Deploy & Migrate
We deploy to your infrastructure, migrate your data from Gong, and train your team.
You Own It
Full source code, documentation, and optional maintenance retainer. No vendor lock-in. Ever.