Marketing · Platform Build

Replace Salesforce Marketing Cloud with software you own.

The marketing platform that markets itself better than your product. We build a custom alternative in 10-16 weeks for $40,000–$70,000.

$250

Salesforce Marketing Cloud per seat/mo

$40,000–$70,000

One-time build

19%

Savings over 3 years

10-16 wks

Build time

The Problem

Why teams leave Salesforce Marketing Cloud

Each 'Studio' is a separate product with separate pricing

Starting at $1,250/month for basic email

Contact-based pricing layers on top

Requires Salesforce CRM for full value

Implementation complexity requires consultants

Limited reporting without Analytics Builder add-on

What We Build Instead

Your custom marketing tool

Unified marketing platform — no studio-by-studio pricing

Email, SMS, and push notification campaigns

Journey builder with visual workflow editor

Audience segmentation and personalization

Campaign analytics and attribution

Works with any CRM, not just Salesforce

The Math

Salesforce Marketing Cloud vs. custom build

Based on 10 seats at $250/seat/month, with ~10% annual SaaS price increases.

Keep paying Salesforce Marketing Cloud

Year 1$30,000
Year 2 (~10% increase)$33,000
Year 3 (~10% increase)$36,300
3-year total$99,000

Build with 86 SaaS

Build cost (one-time)$40,000–$70,000
Annual maintenance$8,250/yr
Per-seat cost$0
3-year total$79,750

3-year savings with 10 seats

$19,250

19% less than Salesforce Marketing Cloud

Pricing Breakdown

Salesforce Marketing Cloud tier pricing vs. one-time custom build

Compare what you pay per seat across Salesforce Marketing Cloud's tiers against a single investment in software you own forever.

TierMonthly/SeatAnnual/SeatKey Features
Basic (Email)$1250/mo$1050/moEmail Studio, Content builder, A/B testing, Basic analytics
Pro (Multi-channel)$4200/mo$3500/moJourney Builder, Mobile Studio, Social Studio, Advertising Studio
Corporate$7500/mo$6300/moInteraction Studio, Data Studio, Einstein AI, Advanced analytics
Enterprise$15000/mo$12600/moAll studios, Multi-org, Priority support, Custom integrations
Custom Build by 86 SaaS$40,000–$70,000 one-time$0/seatUnlimited users, full ownership, no recurring fees

Migration Timeline

From Salesforce Marketing Cloud to ownership — week by week

A structured migration plan to move off Salesforce Marketing Cloud in 10-16 weeks with zero downtime.

1

Discovery & Audit

2 weeks

Audit marketing channels, journeys, data extensions, and automation rules

2

Architecture & Design

2-3 weeks

Design unified marketing platform with journey builder and analytics

3

Core Development

5-8 weeks

Build email, SMS, push, journey builder, segmentation, and analytics

4

Data Migration & Testing

1-3 weeks

Migrate contacts, templates, journeys, and validate campaign performance

5

Deployment & Training

1-2 weeks

Launch marketing platform and train marketing team

Total build time

10-16 weeks

Feature Comparison

What you keep, what you skip, and why

A transparent comparison of Salesforce Marketing Cloud features vs. your custom-built alternative.

FeatureSalesforce Marketing CloudCustom BuildNotes
Email Campaigns
Journey Builder
SMS Marketing
Push Notifications
Audience Segmentation
A/B Testing
Campaign Analytics
Personalization
Salesforce CRM DependencyWorks with any CRM — not locked to Salesforce
Social StudioUse dedicated social media management tools
Unified PricingAll channels included — no per-studio pricing

Your custom build focuses on the features your team actually uses — typically 15-20% of what Salesforce Marketing Cloud offers — built exactly for your workflow.

How It Works

From Salesforce Marketing Cloud to ownership in 10-16 weeks

01

Free Audit

We analyze your Salesforce Marketing Cloud usage and identify exactly which features your team actually uses.

02

Scope & Build

We build your custom marketing tool with only the features you need. 10-16 weeks.

03

Deploy & Migrate

We deploy to your infrastructure, migrate your data from Salesforce Marketing Cloud, and train your team.

04

You Own It

Full source code, documentation, and optional maintenance retainer. No vendor lock-in. Ever.

Ready to 86 Salesforce Marketing Cloud?

Get a free audit showing exactly how much you'd save replacing Salesforce Marketing Cloud with a custom build. Takes 5 minutes. No commitment.

Also considering replacing...

HubSpot

CRM & Sales

Free CRM that costs $3,600/month once you actually need it

Marketo (Adobe)

Marketing

Enterprise marketing automation at enterprise-only prices

ActiveCampaign

Marketing

Starts at $29 — until you check the contact limits

Pardot (Salesforce Marketing Cloud)

Marketing

Salesforce's marketing arm — same pricing DNA